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Publications
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An assessment of the use of partial least squares structural equation modeling in marketing research
2011 · Journal of the Academy of Marketing Science · DOI 10.1007/s11747-011-0261-6
Read paperCo-authors
Joe F. Hair
Kennesaw State University
1 shared publicationMarko Sarstedt
Otto-von-Guericke-Universität Magdeburg
1 shared publicationChristian M. Ringle
Universität Hamburg
1 shared publication