An assessment of the use of partial least squares structural equation modeling in marketing research

A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase intention. Results from…

User Acceptance of Information Technology: Toward A Unified View1

Information technology (IT) acceptance research has yielded many competing models, each with different sets of acceptance determinants. In this paper, we (1) review user acceptance literature and discuss eight prominent…

Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models