Researcher profile

Christian M. Ringle

· Universität Hamburg

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Publications

2 research records shown

A new criterion for assessing discriminant validity in variance-based structural equation modeling
2014 · Journal of the Academy of Marketing Science · DOI 10.1007/s11747-014-0403-8

Discriminant validity assessment has become a generally accepted prerequisite for analyzing relationships between latent variables. For variance-based structural equation modeling, such as partial least squares, the Fornell-Larcker criterion and the examination of cross-loadings are the dominant approaches for evaluating discriminant validity. By means of a simulation study, we show that these approaches do not reliably detect the lack of discriminant validity in common research situations. We therefore propose an alternative approach, based on the multitrait-multimethod matrix, to assess discriminant validity: the heterotrait-monotrait ratio of correlations. We demonstrate its superior performance by means of a Monte Carlo simulation study, in which we compare the new approach to the Fornell-Larcker criterion and the assessment of (partial) cross-loadings. Finally, we provide guidelines on how to handle discriminant validity issues in variance-based structural equation modeling.

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An assessment of the use of partial least squares structural equation modeling in marketing research
2011 · Journal of the Academy of Marketing Science · DOI 10.1007/s11747-011-0261-6
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Co-authors

Marko Sarstedt

Otto-von-Guericke-Universität Magdeburg

2 shared publications
Joe F. Hair

Kennesaw State University

1 shared publication
Jeannette A. Mena

University of South Florida

1 shared publication
Jörg Henseler

University of Twente

1 shared publication