Researcher profile

Richard L. Oliver

· Washington University in St. Louis

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Publications

2 research records shown

A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
1980 · Journal of Marketing Research · DOI 10.1177/002224378001700405

A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase intention. Results from a two-stage field study support the scheme for consumers and nonconsumers of a flu inoculation.

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A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
1980 · Journal of Marketing Research · DOI 10.2307/3150499

A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase i...

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