1990 · Journal of Marketing
James C. Anderson, James A. Narus
A model of distributor firm and manufacturer firm working partnerships is presented and is assessed empirically on a sample of distributor firms and a sample of manufacturer firms. A multiple-informant research method is employed. Support is found for a number of the hypothesized construct relations and, in both manufacturer firm and distributor firm models, for the respecification of cooperation as an antecedent rather than a consequence of trust. Some implications for marketing practice are discussed briefly.
5,390 citations1 views
DOI: 10.1177/0022242990054001031988 · Journal of Marketing
Valarie A. Zeithaml
Evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived value. Propositions about the concepts and their relationships are presented, then supported with evidence from the literature. Discussion centers on directions for research and implications for managing price, quality, and value.
9,968 citations0 views
DOI: 10.1177/0022242988052003021988 · Journal of Marketing
Valarie A. Zeithaml
Evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived value. Propositions about the concepts and their relationships are presented, then supported with evidence from the literature. Discussion centers on directions for research and implications for managing price, quality, and value.
12,737 citations1 viewsFull text
DOI: 10.2307/12514461985 · Journal of Marketing
A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry
The attainment of quality in products and services has become a pivotal concern of the 1980s. While quality in tangible goods has been described and measured by marketers, quality in services is largely undefined and unresearched. The authors attempt to rectify this situation by reporting the insights obtained in an extensive exploratory investigation of quality in four service businesses and by developing a model of service quality. Propositions and recommendations to stimulate future research about service quality are offered.
10,064 citations3 views
DOI: 10.1177/0022242985049004031985 · Journal of Marketing
A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry
The attainment of quality in products and services has become a pivotal concern of the 1980s. While quality in tangible goods has been described and measured by marketers, quality in services is largely undefined and unresearched. The authors attempt to rectify this situation by reporting the insights obtained in an extensive exploratory investigation of quality in four service businesses and by developing a model of service quality. Propositions and recommendations to stimulate future research about service quality are offered.
17,190 citations2 views
DOI: 10.2307/1251430