@article{hair2014,
  title={Partial least squares structural equation modeling (PLS-SEM)},
  author={Joe F. Hair and Marko Sarstedt and Lucas Hopkins and Volker G. Kuppelwieser},
  year={2014},
  journal={European Business Review},
  doi={10.1108/ebr-10-2013-0128},
  url={https://doi.org/10.1108/ebr-10-2013-0128}
}