@article{zeithaml1988,
  title={Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence},
  author={Valarie A. Zeithaml},
  year={1988},
  journal={Journal of Marketing},
  doi={10.2307/1251446},
  url={https://doi.org/10.2307/1251446}
}