@article{anderson1990,
  title={A Model of Distributor Firm and Manufacturer Firm Working Partnerships},
  author={James C. Anderson and James A. Narus},
  year={1990},
  journal={Journal of Marketing},
  doi={10.1177/002224299005400103},
  url={https://doi.org/10.1177/002224299005400103}
}