TY  - JOUR
TI  - A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
AU  - Richard L. Oliver
PY  - 1980
JO  - Journal of Marketing Research
DO  - 10.1177/002224378001700405
UR  - https://doi.org/10.1177/002224378001700405
AB  - A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase intention. Results from a two-stage field study support the scheme for consumers and nonconsumers of a flu inoculation.
ER  -