TY - JOUR TI - A BEHAVIORAL MODEL OF RATIONAL CHOICE AU - Herbert A. Simon PY - 1955 JO - The Quarterly Journal of Economics DO - 10.2307/1884852 UR - https://doi.org/10.2307/1884852 AB - Introduction, 99. — I. Some general features of rational choice, 100.— II. The essential simplifications, 103. — III. Existence and uniqueness of solutions, 111. — IV. Further comments on dynamics, 113. — V. Conclusion, 114. — Appendix, 115. ER -