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College of Business Administration

LV

1 researchers0 verified1 linked papers4,307 indexed citations

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1984 · Academy of Management Review · 4,307 citations

Toward a Model of Organizations as Interpretation Systems

A comparative model of organizations as interpretation systems is proposed. The model describes four interpretation modes: enacting,discovering, undirected viewing, and conditioned viewing. Each mode is determined by (1) management’s beliefs about the environment and (2)organizational intrusiveness. Interpretation modes are hypothesized to be associated with organizational differences in environmental scanning,equivocality reduction, strategy, and decision making.